How to get more followers?
We live in a digital age where social media has become a key component of many businesses' marketing strategies. It is not uncommon for businesses to obsess over the number of followers they have on social media, assuming that a high number of followers equals business success. However, this is not always the case.
While having a large number of followers on social media can be impressive, it is important to remember that engagement rate, quality of followers, and conversion rates are the most relevant indicators to measure the degree of business success. For example, if a company has 100,000 followers but a low engagement rate from those followers, it may not be getting the return and impact on its brand that it would eventually expect for such a large number of potential customers. Pon the other hand, a company with only 10,000 followers but a high conversion rate may be more successful in the component that matters most which is its ability to translate these numbers into revenue.
Why brand success depends on Quality not Quantity of followers
One reason why a high number of followers does not always translate into commercial success when introducing a new product or service is because of where these followers come from. It is important that these people who are genuinely interested in your product or service. For example, if you're a local business, having a large number of followers from outside your geographical area won't do much to help your bottom line.
Another factor to consider is the conversion rate. This is the percentage of followers who take a desired action, such as make a purchase or fill in a contact form. It is this contact form, which translates into obtaining a qualified lead that could lead to a potential conversion. A high conversion rate is a better indicator to consider than mere quantity added up without a specific purpose.
So what can businesses do to improve their social media success? Focus on building your digital presence with a focus on quality, not just quantity. This means creating content that engages your audienceto establish partnerships with influencers (if justified) or to define a ambassador for your brandso that they can help you promote your business.
In conclusion, while having a large number of followers on social media may seem impressive, (and we understand that you may even be tempted to acquire a few thousand followers for one of the numerous offers you've received that you certainly know not to consider), this number is not always a sign of business success. Companies should focus on building their identity for an audience that is identified with their products or services. Their long-term success will be a consequence of this strategy, and so will the number of followers.
