Science2U
An identity was developed for Science2U that conveys scientific rigour and a close relationship with the customer, underpinning the positioning of “Science tailored to your needs”. The branding reflects the ability to customise solutions for a range of laboratory needs, striking a balance between technical rigour and a close relationship. The communication strategy highlights DIN’s heritage of excellence, now brought to the market under a new brand. Every element, from the colour palette to the clear, scientific typography, reinforces the core values and technical expertise.
The result is a brand that positions complex laboratory services as highly technical solutions, whilst maintaining the international standards required by the CCPA Group.
The Science2U logo is inspired by the mathematical integral, the ideal symbol to express the essence of the brand. The integral represents the sum of infinite parts, just as science brings together multiple elements to generate knowledge. This choice reflects three fundamental pillars: innovation in the scientific approach, trust underpinned by mathematical rigour, and connectivity between the laboratory and the client. The result is a unique visual identity that immediately conveys technical precision combined with a human touch, setting Science2U apart in the market.
Science2U’s branding goes beyond the digital sphere to create a comprehensive visual ecosystem. We have developed applications for every digital touchpoint, as well as technical uniforms, vehicle graphics and the application of the brand on the exterior of the new building. Each element reinforces brand consistency and bolsters credibility – an essential factor in a sector where trust is paramount.
