/ B2B LinkedIn Strategy, Digital Newsletter, Technical Content Marketing
Felino - Foundry and Mechanical Engineering Ltd
Sector: Metalworking Industry
FELINO, founded in 1936, is a leading name in precision machining and foundry work both nationally and internationally. With 88 years of technical excellence behind it, the company aims to expand its digital presence to reach new European B2B markets.
The project encompasses a technical content strategy on LinkedIn that translates decades of industry expertise into relevant digital communication. The email marketing approach enables FELINO to showcase its technical capabilities through contemporary design and technical language tailored to the desired target audience, whilst also enabling the collection of relevant data for the next stages of the process. Each post reinforces the company’s positioning as a trusted technology partner, offering state-of-the-art equipment and bespoke solutions tailored to the requirements of the most demanding clients.
