Servmar Ambiental
We have developed a comprehensive rebranding strategy that reflects Servmar’s evolution from a traditional company to a leader in environmental technology. The new visual identity, inspired by natural tones, strikes a balance between corporate strength and environmental awareness. We have created a communication strategy that clearly articulates the five areas of operation: Environment, Engineering, Facilities, Utilities and Technology. The new website features an intuitive architecture that facilitates navigation through complex services, positioning Servmar as a comprehensive partner for a sustainable future in the Brazilian and international markets.
The rebranding proposal was based on Servmar’s strategic positioning as a company guided by the principles of sustainability, innovation and positive impact. The visual identity was designed to convey technical expertise, rigour and a forward-looking vision. The colour palette, inspired by the hues of nature, reinforces the brand’s connection to the environment and conveys an image of solidity and responsibility. On the website, the aim was to communicate clearly and in depth.
The colour scheme developed for Servmar addresses the challenge of conveying a sense of unity amidst the diversity of its areas of operation. The result is a cohesive visual system that makes it easier to navigate complex services and reinforces the idea that all solutions are aligned towards a shared sustainable future.
