{"id":2516,"date":"2025-05-12T18:59:32","date_gmt":"2025-05-12T18:59:32","guid":{"rendered":"https:\/\/ascend.pt\/?p=2516"},"modified":"2025-07-28T14:49:04","modified_gmt":"2025-07-28T14:49:04","slug":"quest-ce-que-linbound-marketing","status":"publish","type":"post","link":"https:\/\/ascend.pt\/fr\/o-que-e-inbound-marketing\/","title":{"rendered":"Qu'est-ce que le marketing entrant ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2516\" class=\"elementor elementor-2516\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2535d32 e-flex e-con-boxed e-con e-parent\" data-id=\"2535d32\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-139c678 e-con-full e-flex e-con e-child\" data-id=\"139c678\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bbf3c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d0bbf3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 inbound marketing?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745c85b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"745c85b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Inbound Marketing \u00e9 mais do que uma simples estrat\u00e9gia \u2013 \u00e9 uma revolu\u00e7\u00e3o digital que tem por prop\u00f3sito atrair potenciais clientes para o seu neg\u00f3cio atrav\u00e9s de conte\u00fado relevante e envolvente. \u00c9 uma abordagem eficaz e complementar a m\u00e9todos convencionais como a publicidade no Google, a aquisi\u00e7\u00e3o de bases de dados de emails e a realiza\u00e7\u00e3o de chamadas telef\u00f3nicas (cold calls).<\/p><p>A ASCEND, a vossa ag\u00eancia de marketing digital de confian\u00e7a em Portugal, trabalha com o Inbound Marketing para criar conte\u00fados que conquistem e guiam a vossa audi\u00eancia atrav\u00e9s de cada etapa da jornada de compra. Com o Inbound Marketing, transformamos o vosso neg\u00f3cio numa for\u00e7a magn\u00e9tica que atrai clientes at\u00e9 v\u00f3s!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdbd9f1 e-con-full e-flex e-con e-child\" data-id=\"cdbd9f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-885c3e4 elementor-widget elementor-widget-image\" data-id=\"885c3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1393\" height=\"772\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1393 772&#039;%2F%3E\" class=\"attachment-full size-full wp-image-2801 ld-lazyload\" alt=\"inbound marketing\" data-src=\"https:\/\/ascend.pt\/wp-content\/uploads\/2025\/05\/inbound-marketing.webp\" data-srcset=\"https:\/\/ascend.pt\/wp-content\/uploads\/2025\/05\/inbound-marketing.webp 1393w, https:\/\/ascend.pt\/wp-content\/uploads\/2025\/05\/inbound-marketing-300x166.webp 300w, https:\/\/ascend.pt\/wp-content\/uploads\/2025\/05\/inbound-marketing-1024x568.webp 1024w, https:\/\/ascend.pt\/wp-content\/uploads\/2025\/05\/inbound-marketing-18x10.webp 18w, https:\/\/ascend.pt\/wp-content\/uploads\/2025\/05\/inbound-marketing-720x400.webp 720w\" data-sizes=\"(max-width: 1393px) 100vw, 1393px\" data-aspect=\"1.8044041450777\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;trigger&quot;:&quot;firstChild&quot;,&quot;animationTarget&quot;:&quot;:scope .e-con-inner &gt; .e-con&quot;,&quot;duration&quot;:2000,&quot;delay&quot;:200,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;300px&quot;,&quot;transformOrigin&quot;:&quot;50% 50% 0px&quot;},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;transformOrigin&quot;:&quot;50% 50% 0px&quot;}}\" class=\"elementor-element elementor-element-7c0c33e e-flex e-con-boxed e-con e-parent\" data-id=\"7c0c33e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-custom-animations=\"true\" data-ca-options=\"{&quot;addChildTimelines&quot;:false,&quot;trigger&quot;:&quot;firstChild&quot;,&quot;animationTarget&quot;:&quot;:scope .e-con-inner &gt; .e-con&quot;,&quot;duration&quot;:2000,&quot;delay&quot;:200,&quot;ease&quot;:[&quot;power4.out&quot;],&quot;initValues&quot;:{&quot;y&quot;:&quot;300px&quot;,&quot;transformOrigin&quot;:&quot;50% 50% 0px&quot;},&quot;animations&quot;:{&quot;y&quot;:&quot;0px&quot;,&quot;transformOrigin&quot;:&quot;50% 50% 0px&quot;}}\" class=\"elementor-element elementor-element-b496eac e-flex e-con-boxed e-con e-child\" data-id=\"b496eac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1c7d66 e-con-full e-flex e-con e-child\" data-id=\"d1c7d66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8000288 elementor-widget elementor-widget-heading\" data-id=\"8000288\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-h2\">Neste artigo:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59032f0 elementor-widget elementor-widget-table-of-contents\" data-id=\"59032f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-toc__59032f0\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f99b465 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"f99b465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-h2\">Leia tamb\u00e9m:<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c45a6 elementor-grid-1 elementor-posts--thumbnail-none elementor-hidden-tablet elementor-hidden-mobile elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"69c45a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3098 post type-post status-publish format-standard has-post-thumbnail hentry category-google-ads\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ascend.pt\/fr\/quanto-custa-google-ads-2026\/\" >\n\t\t\t\tQuanto custa uma campanha de Google Ads em 2026\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ascend.pt\/fr\/quanto-custa-google-ads-2026\/\" aria-label=\"En savoir plus sur Quanto custa uma campanha de Google Ads em 2026\" tabindex=\"-1\" >\n\t\t\tLer mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3097 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ascend.pt\/fr\/leads-qualificados-vs-contactos-crm-ruido\/\" >\n\t\t\t\tLeads qualificados vs contactos: porque o CRM da maioria das empresas est\u00e1 cheio de ru\u00eddo\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ascend.pt\/fr\/leads-qualificados-vs-contactos-crm-ruido\/\" aria-label=\"En savoir plus sur Leads qualificados vs contactos: porque o CRM da maioria das empresas est\u00e1 cheio de ru\u00eddo\" tabindex=\"-1\" >\n\t\t\tLer mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3096 post type-post status-publish format-standard has-post-thumbnail hentry category-ecommerce\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ascend.pt\/fr\/seo-ecommerce-portugal-indexacao-intencao\/\" >\n\t\t\t\tSEO para e-commerce em Portugal: a diferen\u00e7a entre indexa\u00e7\u00e3o e inten\u00e7\u00e3o\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/ascend.pt\/fr\/seo-ecommerce-portugal-indexacao-intencao\/\" aria-label=\"En savoir plus sur SEO para e-commerce em Portugal: a diferen\u00e7a entre indexa\u00e7\u00e3o e inten\u00e7\u00e3o\" tabindex=\"-1\" >\n\t\t\tLer mais \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10000 e-con-full e-flex e-con e-child\" data-id=\"10000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-464bfcc elementor-widget elementor-widget-heading\" data-id=\"464bfcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-h2\">O P\u00fablico-Alvo do Inbound Marketing: o Consumidor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1001 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hoje em dia, os consumidores t\u00eam acesso a uma vasta quantidade de informa\u00e7\u00f5es e fazem uma pesquisa extensa antes de decidirem fazer uma compra. Isto \u00e9 especialmente verdade quando a pesquisa \u00e9 realizada online.<\/p><p><strong>Existem tr\u00eas fatores principais que aumentaram a exig\u00eancia dos consumidores:<\/strong><\/p><ol><li><p><strong>A prolifera\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o:<\/strong>\u00a0A vasta gama de revistas, canais de TV, r\u00e1dios e sites especializados em cada \u00e1rea de interesse resultou num aumento exponencial do volume de informa\u00e7\u00e3o dispon\u00edvel.<\/p><\/li><li><p><strong>O legado da publicidade enganosa:<\/strong>\u00a0No passado, os consumidores foram inundados com publicidade enganosa, repleta de promessas falsas ou exageradas e uma sobrevaloriza\u00e7\u00e3o do produto. Hoje em dia, os consumidores est\u00e3o mais conscientes destas pr\u00e1ticas e procuram por publicidade e marketing honestos e transparentes.<\/p><\/li><li><p><strong>O poder da tecnologia:<\/strong>\u00a0A tecnologia moderna deu aos consumidores o poder de evitar mensagens de marketing invasivas e pesquisar informa\u00e7\u00f5es de acordo com as suas necessidades, quando e como quiserem.<\/p><\/li><\/ol><p>Para satisfazer estes consumidores exigentes, a ASCEND fornece conte\u00fado de alta qualidade que se alinha com os interesses do seu p\u00fablico. Ao fazer isto, a ASCEND tem a oportunidade de:<\/p><ul><li>Transformar potenciais clientes em leads qualificadas;<\/li><li>Converter leads em clientes;<\/li><li>Exceder as expectativas dos clientes, transformando-os em promotores da sua marca.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1002 elementor-widget elementor-widget-heading\" data-id=\"1002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-h2\">Os Pilares do Inbound Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1003 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A estrat\u00e9gia de Inbound Marketing da ASCEND baseia-se em cinco pilares fundamentais:<\/p><ol><li><strong>Conte\u00fado:<\/strong>\u00a0Criamos conte\u00fados que respondem \u00e0s quest\u00f5es b\u00e1sicas e \u00e0s necessidades dos seus clientes;<\/li><li><strong>Ciclo de vida do Marketing:<\/strong>\u00a0Reconhecemos as v\u00e1rias fases de intera\u00e7\u00e3o dos clientes com o vosso neg\u00f3cio (jornada de compra);<\/li><li><strong>Personaliza\u00e7\u00e3o e contexto:<\/strong>\u00a0Personalizamos as mensagens de acordo com as necessidades espec\u00edficas das leads, tendo em conta as personas e a jornada de compra;<\/li><li><strong>Presen\u00e7a multicanal:<\/strong>\u00a0Aproximamos-nos das pessoas atrav\u00e9s de diferentes canais, como redes sociais, site, blog, computadores, dispositivos m\u00f3veis, etc.;<\/li><li><strong>Integra\u00e7\u00e3o:<\/strong>\u00a0Asseguramos que todas as publica\u00e7\u00f5es e ferramentas anal\u00edticas est\u00e3o alinhadas para garantir que publicamos o conte\u00fado certo, no local certo e no momento certo.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91dadac elementor-widget elementor-widget-heading\" data-id=\"91dadac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-h2\">Como funciona o Inbound Marketing: Uma Abordagem Centrada no Cliente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1006 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>A ASCEND utiliza o Inbound Marketing para ajudar as empresas aumentar o seu tr\u00e1fego org\u00e2nico e a atrair, converter, fechar e encantar visitantes, leads e clientes.<\/strong>\u00a0Fazemo-lo atrav\u00e9s de uma variedade de canais, incluindo\u00a0redes sociais,\u00a0site, blog, landing pages e\u00a0emails.<\/p><p>A nossa estrat\u00e9gia acompanha o percurso dos consumidores atrav\u00e9s do funil de vendas, desde visitantes desconhecidos at\u00e9 leads, clientes e, finalmente, promotores da marca.<\/p><p>O funil de vendas \u00e9 composto por quatro fases, cada uma com pr\u00e1ticas espec\u00edficas:<\/p><ol><li><strong>Atra\u00e7\u00e3o<\/strong>: Criamos posts para blog e redes sociais e otimizamos o vosso site para garantir um bom posicionamento no Google (SEO);<\/li><li><strong>Convers\u00e3o<\/strong>: Desenvolvemos landing pages, newsletters e calls-to-action (CTAs) atraentes para converter visitantes em leads;<\/li><li><strong>Venda<\/strong>: Utilizamos email marketing e integra\u00e7\u00e3o com CRM para transformar leads em clientes;<\/li><li><strong>Satisfa\u00e7\u00e3o<\/strong>: Mantemos e aumentamos o envolvimento atrav\u00e9s das redes sociais, CTAs personalizados e emails.<\/li><\/ol><p>Embora cada fase do funil tenha pr\u00e1ticas espec\u00edficas, as a\u00e7\u00f5es sugeridas podem ser adaptadas e aplicadas em outras etapas do processo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1014 elementor-widget elementor-widget-heading\" data-id=\"1014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-h2\">Aprofunde os Conhecimentos sobre Inbound Marketing com a ASCEND<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1015 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agora que j\u00e1 vos apresentamos uma vis\u00e3o geral do Inbound Marketing, talvez queiram aprender mais sobre este tema e como a ASCEND pode ajudar a vossa empresa a prosperar no ambiente digital. Pensando nisso, cri\u00e1mos um e-book gratuito, dispon\u00edvel para download, que explora ainda mais esta poderosa estrat\u00e9gia de marketing.<\/p><p>Se preferirem falar diretamente connosco, estaremos \u00e0 vossa disposi\u00e7\u00e3o. Deixem-nos uma mensagem ou entrem em contato com a nossa equipa. O Inbound Marketin<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L'Inbound Marketing est plus qu'une simple strat\u00e9gie - c'est une r\u00e9volution num\u00e9rique qui vise \u00e0 attirer des clients potentiels vers votre entreprise gr\u00e2ce \u00e0 un contenu pertinent et engageant. C'est une approche efficace<\/p>","protected":false},"author":4,"featured_media":2801,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/posts\/2516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/comments?post=2516"}],"version-history":[{"count":1,"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/posts\/2516\/revisions"}],"predecessor-version":[{"id":2849,"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/posts\/2516\/revisions\/2849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/media\/2801"}],"wp:attachment":[{"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/media?parent=2516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/categories?post=2516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ascend.pt\/fr\/wp-json\/wp\/v2\/tags?post=2516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}